Client：里城地产

location：美国硅谷圣克拉拉

date：2018

service：VIS/广告/导视

樾公馆位于美国硅谷圣克拉拉，定位中产公寓住宅。我们调查硅谷城市气质，研究樾公馆周边配套和建筑风格，和开发商探讨美国中产的生活方式，我们越来越发觉，目标人群所追求的，与樾公馆ANANTARA的梵文语境“无边无际的水境、无穷无尽，精神力量的丰富和多样性”相契合。我们梳理出：樾公馆和市场探讨的是湾区都市居住生活的多样性，而“多样性”即是我们品牌贯穿的价值脉络。

从案名出发，巧妙提取出ANANTARA中的四个a，分别用不同的a的释义来呈现湾区居住生活的多元价值：Absolute Luxury奢华品质、Affectionate Family有爱家庭、Ambitions Career事业抱负、Active Lifestyle健康生活方式。樾公馆是简西班牙建筑风格，层次感十足的屋顶形状，街道齐掩着的窗户，错落有致的屋檐层次，鳞次相比的瓦片，将丰富我们的品牌表达。

We showed that: yue mansion and market were discussing the diversity of urban living in the bay area, and "diversity" was the value context of our brand.From case, clever the four type a, ANANTARA are extracted respectively in different presented a definition diverse value to live in for the bay area: Absolute Luxury and Affectionate Family, Ambitions Career, Active Lifestyle.With simple Spanish architectural style and layered roof shapes, with street Windows, layered eaves and scaly tiles, they will enrich our brand expression.