Client：华远集团

location：重庆

area：1240000㎡

service：设计/制作/安装

华远·春风度位于重庆江津滨江新城，4500亩篆山坪生态绿岛。小镇拥有1个商业中心、1个小镇中心、3个生活中心，N个特色配套，购物中心、幼儿园、精品酒店、农场、花海、停机坪、索道等应有尽有。这里长江绕岛、江山对望，房子依山而建，与景相融。在这片大地上，将近70%的面积将依照原貌绿化复建。你将看见湖泊、草地、灌木、山体、江岸的自然状态。

导视设计延续建筑“树枝的解构”的设计概念，以树枝为发想，以树根、树干、树叶做多元延展，室外景观标识注重与自然、环境相融，室内标识注重艺术、高格调的表达，设计形式材质多样化。我们以简洁线条勾勒日出、生长等不同标识场景，在材料工艺上，结合天然石材、不锈钢烤漆等多种运用，整体以电镀金色作为统一，赋予项目高级质感。

Guide design continues the architectural "deconstruction of branches" design concept, with branches as the idea, with roots, trunk, leaves do multiple extension, outdoor landscape signs pay attention to the integration of nature, environment, indoor signs pay attention to art, high style of expression, design form material diversification. We outline the sunrise, growth and other different logo scenes with simple lines. In terms of material technology, combined with the use of natural stone, stainless steel paint and other applications, the overall electroplating gold as a unified, giving the project a high-level texture.