品牌策略定位

定位的细分品类:区隔市场焦点经营

不要鼓吹自己无所不能。占据消费者头脑中第一的位置，如果不是第一，最好也能成为两强之一；

更升级的办法，就是开创一个品类，这样不但是第一，而且还可能成为唯一。

品牌定位源于产品，但也可以超越产品。

产品定位是价值层面的，品牌定位是心智层面的。品牌定位可以超越产品的功能诉求，更广阔地以气质、情感、内涵、人群、使命为定位发展方向。

Subdivision of positioning: market focus management

Don't encourage yourself to be omnipotent. Occupying the first place in the mind of the consumer, if not the first, it is best to be one of the top two. A more escalation is to create a category, which is not only the first, but also the only one

Brand positioning comes from products, but it can also surpass products.

Product positioning is the level of value, and brand positioning is the mental level. Brand positioning can surpass the functional demands of the product. More widely with temperament, emotion, connotation, crowd, mission as the orientation of development..