Client：易家康集团

location：西安

date：2017-2018

service：VIS/包装/展览/画册/导视环境

中国大医疗环境下，医院资源分配不均衡，就医难，这些市场痛点催生了众多互联网创新医疗品牌，易家康就是其中之一。易家康针对政策开放二胎，妇产监护负荷，提供无线远程胎儿监护的解决方案，针对亚健康人群，提供远程健康动态科学管理系统，以及提供远程居家养老健康系统。

在更多品牌只是以“远程”定位互联网医疗品牌，我们为易家康的大健康产业重新定位了“预防者”的竞争战略，中国尚处于“重治疗，轻预防”的阶段，预防医学是中国医疗产业升级的方向，帮助易家康提炼了品牌与用户沟通的核心价值：“让你轻松获得健康”。

以“互联网、轻松”的品牌关键词切入，用“连接”做品牌的形象力视觉传达，易家康的健康解决方案，让家庭与医院连接，解锁时间与空间的距离；让家人连接，日常健康监护，解锁关怀的距离；让城市与乡镇连接，解锁优质医疗资源分布不均匀。

Located in the Internet more brand just to "remote" health brand, we have a big health industry repositioning Yi Jiakang "prevention" competitive strategy, China is still in its "light treatment, prevention" stage, preventive medicine is the direction of China's medical industry upgrading, help Yi Jiakang refining the core value of the brand communication with users: "make it easier for your health.

With the brand keyword of "Internet, ease", the brand image is conveyed visually by "connection". The health solution of yijiakang connects families and hospitals and unlocks the distance between time and space. Let family connect, daily health care, unlock the distance of care; Connect cities and towns to unlock uneven distribution of high-quality medical resources.