Client：迈科集团

location：西安

date：2000-2017

service：品牌VI/阶段性推广物料

发现价值、创造价值、分享价值

迈科集团是国内顶级的从事大宗商品贸易交易的综合性大型企业集团，对于这一次全面的形象设计委托，我们理解为“国际化平台的深度整合”。格局上，我们需要制定一个容量的标准，要能完全适配于综合性大型企业集团以及“世界级公司”的吞吐要求。

我们试图在行业的格局之外，将行业属性减弱，树立一个全新的“世界格局与未来格局”的视觉形象标准。我们相信国家化的简体设计语言所带来的全新形象，能降级设计与人类的沟通成本，呈现出更海量的感官容积。

Discover, create and share value

Maike group is a top comprehensive large enterprise group engaged in bulk commodity trading in China. For this comprehensive image design commission, we understand it as "deep integration of international platform". In the landscape, we need to develop a capacity standard that is fully suited to the throughput requirements of large conglomerates and "world-class companies".

We try to weaken the industry attribute outside the industry pattern, and establish a brand new visual image standard of "world pattern and future pattern". We believe that the new image brought by the simplified Chinese design language can reduce the communication cost between design and human beings and present a more massive sensory volume.